HOT WHEELS
Over six years, we partnered with Mattel's Hot Wheels brand across a wide range of creative projects spanning packaging, branding, style guides, illustration, and icon design. From collectible product launches to visual identity systems, we helped bring the brand's bold, high-energy universe to life through engaging visuals and storytelling.
We developed the visual identity for Fusion Factory, creating a bold logo system and supporting brand assets that expanded the Hot Wheels universe with a distinctive new identity.
Services
Brand Identity · Logo Design
Fusion Factory
Red Line
We created the visual identity for Red Line, designing a logo and supporting branding that reflected the premium heritage and performance-driven spirit of the Hot Wheels brand.
Services
Brand Identity · Logo Design
We designed a comprehensive icon system used across Hot Wheels single-car packaging, creating a cohesive visual language that helped communicate product features clearly while maintaining consistency across the brand.
Services
Icon Design
Packaging Icon System
We created a series of illustrations for Hot Wheels brand style guides, developing visual assets that helped define and maintain a consistent look across future products and licensed applications.
Services
Illustration · Style Guide Development
Style Guide Illustrations
We created a series of packaging illustrations for Hot Wheels Amazon Exclusive releases, developing dynamic artwork that captured the excitement, speed, and imagination of the brand while helping each product stand out on shelf and online.
Services
Illustration · Packaging Design
Amazon Exclusive Packaging
We developed the visual identity for Mattel Eco, creating a distinctive logo, brand assets, and a promotional brochure that brought the initiative's sustainability message to life through a cohesive and modern design system.
Client
Mattel
Services
Brand Identity · Logo Design · Print Design
Mattel Eco
